JERKFIT WAS FORGED FROM OUR LOVE OF FITNESS, ITS COMMUNITY, AND WAY OF LIFE. WE BELIEVE THE “JERK”, THE PHYSICAL ACT OF LIFTING A BAR ABOVE YOUR HEAD, IS A METAPHOR FOR OUR LIFESTYLE: CONSISTENTLY RAISING THE BAR, AND STRIVING FOR EXCELLENCE.
AT JERKFIT, THAT’S OUR MISSION. FOR US, FOR YOU, FOR THE COMMUNITY.
WHO WE ARE
“WE STARTED THIS WHOLE CRAZY ADVENTURE OUT OF OUR LOVE OF FITNESS AND ITS COMMUNITY, AND WE NOW BRING THAT PASSION TO OUR PRODUCTS AND OUR BUSINESS. WE MAKE PRODUCTS THAT ENHANCE AND PROTECT ATHLETES FROM THIS DEMANDING, YET FULFILLING, LIFESTYLE WE HAVE CHOSEN.”
JERKFIT’S BRAND VALUES COME DIRECTLY FROM OUR OWN PERSONAL COMMITMENT TO HEALTH AND FITNESS IN OUR EVERYDAY LIFE. AS A FAMILY, WE VALUE CLEAN EATING, HOLISTIC HEALTH, LIMITING EXPOSURE TO GMO’S, TOXINS, AND CHEMICALS, AND OF COURSE, FITNESS!
BOB HOPE ONCE SAID, “LAUGHTER IS LIKE AN INSTANT VACATION.” WE COULDN’T AGREE MORE AND ALTHOUGH OWNING A BUSINESS IS HARD WORK, WE MAKE SURE TO HAVE A LOT OF FUN AROUND JERKFIT HEADQUARTERS.
As self-proclaimed adrenaline junkies, we lead a very active lifestyle and like to spend our free time exploring the outdoors and seeking out adventure wherever we can find it. On the weekends you will find us snowboarding, mountain biking, waterskiing, bungee jumping, heli-boarding, hiking or anything else that gets our blood pumping. This quote by T. S. Elliot pretty much sums it up: “Only those who will risk going too far can possibly find out how far one can go.”
OUR ORIGIN STORY
KRISTINA, A STUNTWOMAN WITH A BACKGROUND IN DESIGN, WAS TIRED OF HEARING HER HUSBAND JEFF COMPLAIN DAILY ABOUT HIS HORRIBLY RIPPED HANDS FROM DOING CROSSFIT. AT THAT TIME, HE WAS WORKING LATE NIGHTS AS A BARTENDER AND WHEN HE WOULD SQUEEZE LIMES INTO DRINKS IT WOULD PAINFULLY STING HIS RIPS.
NOT WANTING TO HEAR ONE MORE THING ABOUT IT, KRISTINA DECIDED TO CREATE SOMETHING HE COULD WEAR IN ORDER TO SAVE HIS HANDS AND THEIR MARRIAGE.CLICK HERE TO READ MORE…